Roam by Tauck Launches Co-Branding Partnership with Approach Guides to Support Travel Advisor Sales

WILTON, CT (July 13, 2026) — Roam by Tauck, Tauck's new brand designed specifically for travelers in their 40s and 50s, has launched a partnership with Approach Guides, providing travel advisors with instant access to personalized, co-brandable marketing content and a fully co-branded version of the Roam by Tauck website. 

Introduced in August 2025, Roam by Tauck is shaped around the pace and preferences of travelers in their 40s and 50s, drawing on Tauck's century of travel expertise. Created for travelers balancing full lives who want to recharge and reconnect, Roam by Tauck combines exceptional accommodations, immersive experiences, active options and the freedom to explore at their own pace. Each journey averages 16 guests and features exclusive access made possible through Tauck's global network, supported by dedicated Roam Directors who offer insight, recommendations and assistance as guests shape each day around their interests. The first departures begin this August, with five itineraries operating in 2026 and seven new itineraries completing a global collection of 12 journeys across six continents in 2027. Ranging from five to 11 nights and spanning land, river and small ship cruising, the itineraries are built to fit a range of lifestyles and schedules.

"This is Tauck's first new brand in more than a decade, and advisors have been central to Roam by Tauck from the beginning," said Steven Spivak, Tauck's vice president of global sales and reservations. "Approach Guides gives our advisor partners a faster, easier way to introduce Roam by Tauck to the clients it was designed for, with technology that helps them move from awareness to conversation to booking."

TECHNOLOGY THAT HELPS ADVISORS SELL
With one click, travel advisors can create and share co-branded marketing pages that showcase Roam by Tauck and its itineraries. Advisors can also display pricing and availability through a personalized version of www.RoambyTauck.com, with built-in lead generation. Each page is mobile-friendly and easy to share, with the advisor's branding, contact details and booking prompts front and center.

"Roam by Tauck reaches travelers in their 40s and 50s, a vital, growing market for advisors looking to build their business with the leader in guided travel," said Jennifer Raezer, co-founder and chief marketing officer of Approach Guides. "Tauck is making that easy, giving advisors technology that supports every stage of the sale, from introducing the Roam by Tauck brand to finalizing specific itineraries, dates and pricing."

Travel advisors can begin marketing Roam by Tauck right now with no login required: inspires.to/roam. Additional information about Roam by Tauck itineraries is available at www.RoambyTauck.com.

About Tauck: Founded in 1925, Tauck has been family owned for four generations. The company is a world leader in upscale guided travel, with more than 170 land tours, safaris, river cruises, small ship ocean cruises and family travel adventures to 65+ countries and all seven continents. Tauck was named "Best Tour Operator" in Virtuoso's 2025 Global Awards, and in each of the last 29 years, has been honored in Travel + Leisure magazine's annual "World's Best Awards," and has been named to the Best River Cruise Lines list by Condé Nast Traveler for 13 consecutive years.  

About Approach Guides
Approach Guides is the partner-led demand generation platform. Entirely turnkey, the technology enables brands to turn partners into measurable demand channels — powering more human, connected selling at scale through premium, co-branded content experiences and co-branded websites that drive real engagement, leads and revenue. By connecting seller activation, content and performance insight into a single system, Approach Guides helps organizations increase partner performance, visibility and conversion. For more information, visit approachguides.com.

Approach Guides Media: media@approachguides.com

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