The Tauck Story
One Family. One Company. One Passion.
In 1882, Herman Tauck arrived in New York City from Germany in search of the American dream. His son, Arthur Tauck Sr., would realize that dream with ingenuity and an innovative spirit, starting Tauck Motor Tours – a travel company that would give birth to a new industry – at age 27 with a first tour through the backroads of New England in 1925. It embodied the same successful formula used by Tauck today: do the right thing. Craft a life-enriching travel experience; provide it at a single all-inclusive price; ensure there is great value for money; and rely on recommendations of satisfied customers to build a following and grow the business.
Over the next 90+ years – and three generations of Taucks – the scope of destinations served and the variety of modes of travel would grow dramatically. Today, with six brands and more than 140 trips across seven continents, Tauck delivers life-enriching travel experiences to every corner of the globe, incorporating small cruise ships, premium riverboats, trains, helicopters and more... plus exclusive content through ongoing partnerships with filmmaker Ken Burns and BBC Earth.
What started as a New England motor coach tour company has truly evolved into an extraordinary global travel company, with a fourth generation of Taucks now involved. While remarkable in any business, this seamless continuity across generations speaks to the shared vision and values handed down by Arthur Tauck Sr., who would recognize, in every Tauck trip today, the simple idea he called the "ideal vacation" – still at the heart of every Tauck journey, cruise or travel event.
Throughout its history, the concept of “family” at Tauck has gone far beyond those sharing the surname to include hundreds of valued employees, and hundreds of thousands of loyal guests. The story of Tauck is the story of a unique American family company celebrating a passion for travel – a story that will continue to inspire future generations to find new ways to experience the world.
Watch Tauck: An American Story, narrated by acclaimed filmmaker and Tauck partner Ken Burns.