Tauck Expands its Relationship with Celia Sandys, Winston Churchill’s Granddaughter and Biographer
Sandys Signs On as Brand Ambassador; Will Continue to Meet with Tauck Groups
WILTON, CT (October 17, 2016) Tauck is expanding its relationship with Celia Sandys, the granddaughter of Winston Churchill. Sandys is also Churchill’s acclaimed biographer, having penned five books about the World War II-era British prime minister, and she was his frequent traveling companion during her teen years.
In her expanded role, Sandys will serve as a brand ambassador for Tauck, appearing on the company’s behalf at selected consumer and travel agent events in the U.K. and U.S., and assisting in Tauck’s outreach to its agents and prospective guests in other ways. Through an exclusive agreement with Tauck, Sandys already speaks to Tauck groups traveling on three of the company’s itineraries that visit London.
Sandys, who describes herself as a passionate traveler, has been enjoying her affiliation with the Connecticut-based tour and cruise operator. “My grandfather famously said; ‘I am a man of simple tastes, easily satisfied by the best,’” noted Sandys, “and I too appreciate the commitment to excellence that’s required to be ‘the best.’ I see that commitment in Tauck,” Sandys continued, “I’ve truly enjoyed sharing stories of my grandfather with Tauck’s guests, and I’m excited to be working even more closely with the company going forward.”
According to Tauck CEO Dan Mahar, that appreciation is mutual. “Celia is a captivating speaker, and her warm, insightful and very personal recollections of her grandfather truly touch our guests,” said Mahar. “To hear Celia speak in London, and to experience a very real connection with one of Britain’s most iconic leaders is incredibly powerful. It’s exactly the kind of authentic, memorable, ‘insider’ experience we strive to deliver throughout the world.”
Through an exclusive agreement with Tauck, Sandys currently speaks to guests traveling on two river cruises, the 14-day “Cruising the Seine Plus Versailles, Paris & London” and the 23-day “Belle Epoch: London to Monte-Carlo.” Both cruises begin with an included two-night hotel stay at London’s iconic The Savoy, where Sandys speaks to Tauck guests. In addition, Sandys is also featured on selected departures of a third Tauck itinerary, “A Week in… London & Paris.”
Sandys’ most recent book, “We Shall Not Fail – The Inspiring Leadership of Winston Churchill,” describes the leadership principles that enabled her grandfather to lead England to victory over Nazi Germany in World War II. The daughter of Sir Winston Churchill’s eldest child, Diana, and Cabinet Minister Duncan Sandys, Sandys spent considerable time as a teenager with her grandfather both in England and during extensive travels abroad.
Sandys is just one of many notable personalities that Tauck guests meet on the company’s tours in Europe. Also in London, Tauck travelers on selected departures of the eight-day “A Week In… London & Paris” will meet Carolyn Robb, who served as personal chef to Prince Charles and Princess Diana. During a reception, private tour and dinner at Lobkowicz Palace in Prague, Tauck guests are often greeted by William Lobkowicz, the Boston-born and raised descendent of Czech nobility who, following the collapse of Communism in 1989, moved to Prague to reclaim his family’s ancestral properties and possessions (including Lobkowicz Palace, nearly a dozen castles, and more than 20,000 pieces of art and furniture). And at a chateau in the Loire Valley, Tauck guests meet the resident baron (and his beloved hunting hounds) whose family has made the chateau their home since 1728.
Those interested in more information can contact their local travel professional, call Tauck at 800 468 2825, or visit the company’s website at www.tauck.com.
- end -