Tauck Sees Big Growth In Small Groups
Tauck Increases Small Group Departures By 50% In Two Years
NORWALK, CT (March 31, 2014) After boosting the number of special “small group departures” it offers on its classic land tours by 30% in 2013, Tauck is once again increasing its small group dates by an additional 20% for the coming year. The special small group departures on the company’s Tauck World Discovery land journeys typically average just 24 guests, versus approximately 40 on regular departures of the same itineraries. In all, Tauck will offer over 360 small group departures on some 55 land tours in North America, Europe, Latin America, Asia, and the Middle East.
“While many of our guests really enjoy the camaraderie and esprit de corps found with our regular group size, we’re also seeing tremendous growth among travelers seeking a small group experience,” said Tauck CEO Dan Mahar. “In fact, bookings on our small group departures are up double digits over last year at this time.”
Mahar went on to note that, while traveling on the small group trips does entail additional cost, it can be far less than travelers might expect. “Guests who want a small group experience on our 18-day ‘A Portrait of India’ journey will pay a modest up-charge of only 8%,” said Mahar, “or just $39 more per day. On over 40 itineraries, the cost increase is less than $1,000, and on seven, it’s $500 or less to enjoy a small group experience.”
Besides the small group departures on its regular land journeys, Tauck offers its portfolio of Culturious trips (designed for active, boomer-age travelers) which host just 17 to 21 guests on average. In addition, most of Tauck’s safaris are limited to 20 to 30 guests, and the company’s new “World Cities” explorations of Florence and London average 24 guests each as well.
While Tauck welcomes the growth it’s enjoying with small group travel, even more important to the company are the satisfaction levels the small group departures are creating among Tauck guests. Tauck has built its business through satisfied customers and strong repeat business, so it measures and analyzes guest satisfaction metrics very carefully. In the three key metrics Tauck tracks (value, likelihood to travel with Tauck again, and overall experience), guests are consistently scoring the small group departures at or above the high marks already earned by regular departures of the same itineraries.
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