Tauck Launches Its 2013 European Portfolio Under A New “How You See The World Matters” Banner
2013 Collection Features New-Look Brochure, Four New Itineraries
NORWALK, CT (December 4, 2012) Tauck has unveiled its 2013 product portfolio for Europe, and for the coming year the leader in premium quality guided travel will offer a diverse array of nearly 70 land and cruise itineraries spanning the continent. Tauck’s 2013 offerings are highlighted in a new 148-page brochure that features a refreshed layout and graphics treatment, and messaging that emphasizes “How You See The World Matters.”
According to Tauck CEO Dan Mahar, “How You See The World Matters” underscores that the way in which travelers experience a place is as important as the place itself. “Travel decisions are typically destination-focused, yet ‘how’ you experience any destination is just as critical to your overall experience as where you travel,” noted Mahar.
The “How You See The World Matters” theme is explored in the opening spreads of the new Tauck brochure, with specific focus on the four key elements that distinguish every Tauck journey, according to Mahar. He identified those elements as innovative “insider” access to unique experiences, the high level of service provided by the company’s professional Tauck Directors, the all-inclusive value that Tauck delivers, and the ease and convenience of having Tauck handle all the details inherent in planning and taking a vacation. “‘How You See The World Matters’ really embodies what we do at Tauck,” said Mahar. “What Tauck represents, and what we deliver to our guests, is an innovative, enriching and authentic way of truly experiencing all that a destination offers.”
“It’s the ‘how’ of what we do and not the ‘where’ that has driven our success for 87 years,” continued Mahar. “Destinations go in and out of fashion, but the way that Tauck guests experience each destination – and the way we treat our guests, with honesty, fairness and integrity – is the timeless bedrock that Tauck is built on, and it provides the shared sense of purpose that drives us.” In addition to appearing in Tauck’s 2013 Europe brochure, the “How You See The World Matters” messaging will also be highlighted in other Tauck marketing materials in the coming months, Mahar noted.
“IMPERIAL EUROPE” ITINERARY AMONG FOUR NEW LAND JOURNEYS FOR 2013
Tauck’s European itineraries are divided among its six product categories, including classic Tauck World Discovery land tours, intimate river cruises, small ship cruises, Bridges family itineraries, special Tauck Events, and active, immersive small-group Culturious journeys. Among the Culturious journeys on tap for next year is a new “Imperial Europe: Budapest, Vienna & Prague” itinerary. Priced from $4,590 (per person, double, plus air), the 10-day journey features a three-night stay in Budapest, three nights in Vienna, and an overnight in Cesky Krumlov before concluding with a two-night stay in Prague.
Throughout the itinerary, Tauck’s guests are treated to a range of unique cultural experiences, including a VIP visit to Vienna’s Spanish Riding School for an up-close look at its renowned Lippizaner Stallions, a wine tasting dinner at a villa and a nighttime tour of the famed Charles Bridge in Prague, club-hopping in unique “ruin pubs” in Budapest, and learning how to make traditional Hungarian strudel in Pest. Like all Culturious journeys, the “Imperial Europe” itinerary is virtually all-inclusive, it is limited to no more than 24 travelers, and it features the services and expert commentary of a trained, professional Tauck Director. Other new Tauck itineraries in Europe for 2013 include “The Heart of Italy: Venezia, Firenze & Roma” (also part of Tauck’s Culturious collection), “Ireland Forever” (a Tauck Bridges family journey), and “The Ultimate Alps & Dolomites.”
PRICES HELD ON 2013 “YELLOW ROADS” JOURNEYS
With the unveiling of its 2013 European portfolio, Tauck has also announced that it is holding all 2012 prices on its classic “Yellow Roads of Europe” land journeys. (Six “Yellow Roads” itineraries have actually had their prices reduced.) Named for the scenic, less-traveled byways highlighted in yellow on Michelin’s European maps, Tauck’s “Yellow Roads” itineraries provide enhanced access and perspective during visits to Europe’s iconic, “must-see” landmarks, while also traveling off-the-beaten-path to lesser-known sites and experiences that reveal the authentic local culture of each place.
Tauck is also encouraging its past guests to make their 2013 European travel plans early, through its Gift of Time offer. This unique gesture provides returning Tauck guests with more of what they seek in their travels – time in their destination of choice – by letting them extend their 2013 European journey with a complimentary hotel night. The complimentary Gift of Time hotel night applies to all 2013 departures of Tauck’s European land journeys, and it is available to returning Tauck guests who book prior to December 28, 2012 (other conditions apply).
Those interested in more information may contact their local travel professional, visit www.tauck.com, or call 1 800 468 2825.
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