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Tauck's Culturious Trips Win Innovation Award

New Itineraries Score CQIA Honor

NORWALK, CT (September 21, 2010)  Tauck’s new active, immersive Culturious journeys for boomer-aged travelers have been honored with the CQIA Innovation Prize.  Presented annually by the Connecticut Quality Improvement Award Partnerships (CQIA), the award is based on criteria established for the prestigious Malcolm Baldrige National Quality Award.

“We’re thrilled to have the Culturious trips honored with the CQIA award for innovation,” said Tauck CEO Dan Mahar.  “With Culturious we’ve helped redefine the concept of guided land journeys, taking all of the proven benefits of escorted tours and reconfiguring them for boomer-generation travelers.” 

The Culturious itineraries are regionally focused, providing in-depth, immersive exploration in areas such as Tuscany or Provence.  The trips offer hands-on learning experiences, more time for independent exploration, and optional active elements such as cycling and hiking. Group size is limited to an average of 20 travelers.

According to Mahar, the Culturious trips have filled a void in Tauck’s range of products.  “Our Tauck World Discovery itineraries are perfect for our traditional customers, we reach the cruising market with our small ship and riverboat products, and our Tauck Bridges trips serve young families,” said Mahar.  “With Culturious, we’ve leveraged our expertise to create a collection of land journeys that serves the boomer-aged segment we’d been missing.”

Launched in 2009, the Culturious portfolio includes itineraries in Italy, France, Costa Rica and Africa.  Bookings for Culturious trips have more than doubled this year vs. 2009, and Tauck will be expanding its Culturious offerings for 2011 with four new itineraries to be announced this fall.

Tauck will officially receive its CQIA award at the 23rd Annual Connecticut Quality Improvement Award Conference on Quality and Innovation in October.




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